The PDA Assessment measures the behavioural profile of individuals through the description and detailed knowledge of their skills, strengths and developmental areas. The PDA Assessment does not describe behavioural profiles as good or bad, it describes the behavioural characteristics of the assessed individuals.
The PDA Assessment also provides information related to the commercial skills of individuals, identifying how they generate new contacts, how they relate and negotiate, how they close sales, how they follow-up clients, etc. Likewise, it contemplates managerial skills of individuals, identifying how they make decisions, how they motivate others, how they lead, how they develop their collaborators, how they communicate with others, among others.
The PDA Assessment was designed to measure surface aspects – behaviours that are observed and can be reported. Each behaviour dimension – risk, extroversion, patience, norms and self-control – is measured with reliability. Marston concentrated on neurological emotions – the relationship between reactions and physical behaviour. His theory of the person in an environmental interaction is used to explain the emotional experience, which is always changing, instead of the person’s permanent disposition. Therefore, it is essential not to refer to surface aspects, such as being risky, extroverted, patient, proceed according to norms or self-controlled as if these were core aspects of personality. This means that we must consider the Risk, Extroversion, Patience, Norms and Self-control tendencies not as internal and deep disposition, but as semantic labels for behavioural patterns that can vary from one situation to another. A person can use the PDA Assessment as a tool for self-knowledge and to know others, and its value is increased then comparing different situations. However, this is the “describe the behaviour” level, not the “explain what such behaviour causes”, what the instrument provides as valid information.
At the same time, with the PDA Assessment one can generate different Compatibility Studies that allow us to determine individuals’ strengths and potential areas to be developed; individuals’ capacity to successfully adapt to a given position; the competencies required by the organization and by the position; and even work team compatibility.