{"id":15601,"date":"2024-10-23T14:06:13","date_gmt":"2024-10-23T17:06:13","guid":{"rendered":"https:\/\/www.pdainternational.net\/15601\/liqui-moly\/"},"modified":"2025-01-08T11:14:03","modified_gmt":"2025-01-08T14:14:03","slug":"liqui-moly","status":"publish","type":"post","link":"https:\/\/www.pdainternational.net\/en\/15601\/liqui-moly\/","title":{"rendered":"Liqui Moly"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSuccess stories<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How Liqui Moly exceeded sales targets by empowering its sales force<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Liqui Moly, a leader in German lubricants and additives, manufactures and markets high-quality products in over 150 countries, with more than 50 years of experience and a global presence.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Discover the results driven by<\/span> our technology<\/span><\/h2>\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identify improvement opportunities in the sales force profiles.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Solution <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Implementation of strategic development and training plans.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sales target exceeded and improved cross-department communication.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Context<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strengthening Key Competencies to Drive Commercial Growth<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The accelerated growth of Liqui Moly Peru led the sales management to create a development opportunity for employees. The challenges to be addressed included identifying competency gaps, establishing a bench for the sales force, onboarding new talent into the sales team, and developing and implementing career plans for leaders and salespeople. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Strategy<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Training and alignment to empower the sales team<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Liqui Moly Peru implemented a strategy to close competency gaps. They used PDA Assessment to identify the necessary skills and created a training program focused on self-awareness. This improved the sales team\u2019s performance and eased the onboarding of new talent, fostering a more collaborative environment aligned with the company\u2019s objectives. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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“The process with PCG has improved team communication and enthusiasm, positively impacting sales. Through self-awareness techniques and understanding behavioral profiles, each team member trusts their own abilities and those of their colleagues, exceeding monthly goals. We are confident in maintaining and surpassing the double-digit growth achieved in recent years.”<\/p>\n

Sebastian Kunckel, Sales and Marketing Manager<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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“The process with PCG has improved team communication and enthusiasm, positively impacting sales. Through self-awareness techniques and understanding behavioral profiles, each team member trusts their own abilities and those of their colleagues, exceeding monthly goals. We are confident in maintaining and surpassing the double-digit growth achieved in recent years.”<\/p>\n

Sebastian Kunckel, Sales and Marketing Manager<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Want to know all the details of this transformation?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Access the full success story and discover the impact of PDA.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload success story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Boost performance in your sales team<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our clients use PDA tools to maximize their sales teams\u2019 engagement, identifying high-performance profiles and closing key skill gaps. The Commercial Screening enhances talent development, ensuring outstanding performance and efficient goal achievement. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Keep discovering<\/span> stories like these<\/span><\/h2>\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLiqui Moly\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Exceeded sales targets through a strategy that motivated teams and improved cross-departmental communication.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tUniversidad Abierta Interamericana\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Developed students’ potential by guiding them to identify their strengths and connect them with their career goals.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tAliat Universidades\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Boosted the Employability of Over 47,000 Students Through a Program for Evaluating Specific Competencies.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Exceeded sales targets through a strategy that motivated teams and improved cross-departmental communication.<\/p>\n","protected":false},"author":12,"featured_media":15642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[38,1],"tags":[],"class_list":["post-15601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing-and-industry","category-sin-categorizar"],"yoast_head":"\nLiqui Moly - PDA International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdainternational.net\/en\/15601\/liqui-moly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liqui Moly\" \/>\n<meta property=\"og:description\" content=\"Exceeded sales targets through a strategy that motivated teams and improved cross-departmental communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pdainternational.net\/en\/15601\/liqui-moly\/\" \/>\n<meta property=\"og:site_name\" content=\"PDA International\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-23T17:06:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-08T14:14:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pdainternational.net\/wp-content\/uploads\/2024\/10\/Liqui-Moly-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"475\" \/>\n\t<meta property=\"og:image:height\" content=\"289\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvina Groh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvina Groh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.pdainternational.net\/en\/15601\/liqui-moly\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.pdainternational.net\/en\/15601\/liqui-moly\/\"},\"author\":{\"name\":\"Silvina Groh\",\"@id\":\"https:\/\/www.pdainternational.net\/en\/#\/schema\/person\/e69a20cf59008172368644f7fa3eb486\"},\"headline\":\"Liqui Moly\",\"datePublished\":\"2024-10-23T17:06:13+00:00\",\"dateModified\":\"2025-01-08T14:14:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.pdainternational.net\/en\/15601\/liqui-moly\/\"},\"wordCount\":372,\"publisher\":{\"@id\":\"https:\/\/www.pdainternational.net\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.pdainternational.net\/en\/15601\/liqui-moly\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pdainternational.net\/wp-content\/uploads\/2024\/10\/Liqui-Moly-2.jpg\",\"articleSection\":[\"Manufacturing and Industry\",\"Sin categorizar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pdainternational.net\/en\/15601\/liqui-moly\/\",\"url\":\"https:\/\/www.pdainternational.net\/en\/15601\/liqui-moly\/\",\"name\":\"Liqui Moly - 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