{"id":26101,"date":"2025-09-26T07:51:02","date_gmt":"2025-09-26T10:51:02","guid":{"rendered":"https:\/\/www.pdainternational.net\/26101\/how-behavioral-data-is-transforming-higher-education-and-employability\/"},"modified":"2026-08-05T10:39:47","modified_gmt":"2026-08-05T13:39:47","slug":"how-behavioral-data-is-transforming-higher-education-and-employability","status":"publish","type":"post","link":"https:\/\/www.pdainternational.net\/en\/26101\/how-behavioral-data-is-transforming-higher-education-and-employability\/","title":{"rendered":"How Behavioral Data Is Transforming Higher Education and Employability"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">The use of behavioral data in education is no longer a trend; it is a reality that directly impacts student employability. During PDA University\u2019s global webinar, \u201cLearning with Data: The New DNA of Education,\u201d leading universities shared how they are integrating tools such as the PDA Assessment to guide students in career orientation, leadership, and professional development. <\/p>\n\n<p class=\"wp-block-paragraph\">Moderated by Admin Ram\u00edrez (Territory Manager at PDA) and Ana Valera Rubio (Head of People Analytics at PDA), the event opened with a powerful message: \u201cEducation is transformed when we integrate data and purpose. Today, we will see this through real-world experiences from universities that are already making an impact on students and communities,\u201d said Admin Ram\u00edrez. <\/p>\n\n<p class=\"wp-block-paragraph\">The speakers\u2019 testimonials agreed that students\u2019 behavioral profiles offer universities and companies a strategic advantage: they make it possible to anticipate behaviors, personalize support, and improve the transition into the job market.<\/p>\n\n<p class=\"wp-block-paragraph\">Below, you can watch the full webinar, featuring all the testimonials and real-world cases shared by the speakers.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"PDA UNIVERSITY  Aprender con Datos El nuevo ADN de la Educaci\u00f3n.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/M8OfkImUHZg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\">Universities Applying Behavioral Data<\/h2>\n\n<p class=\"wp-block-paragraph\">The use of behavioral data in education is already making a tangible impact at institutions worldwide. In Spain, for example, CEU San Pablo decided to include the PDA Assessment in its welcome pack from the very first day of classes, ensuring that every student begins their journey with a behavioral assessment to guide them.<br\/>As \u00c1ngel Bartolom\u00e9, Vice-Rector for Students, explains, \u201cIt is a tool that supports each student throughout their degree and provides tutors and faculty with guidance to help prepare them for employment.\u201d  <\/p>\n\n<p class=\"wp-block-paragraph\">In Argentina, these cases also reveal very different approaches.<strong data-start=\"913\" data-end=\"946\"> Torcuato Di Tella University <\/strong>uses the PDA Assessment within its Leadership Lab, where MBA and postgraduate students develop leadership and soft skills. Andrea Nieves, an executive coach, summarizes it as follows: \u201cWe use the PDA Assessment as a roadmap to help students identify their gaps and improve group collaboration.\u201d<br data-start=\"1245\" data-end=\"1248\"\/>Meanwhile, the National University of C\u00f3rdoba takes a regional approach, analyzing behavioral profiles across municipalities to design academic pathways aligned with local production needs. Marcelo Conrero, Vice-Rector for Regional Development, describes it as \u201ceducation for real employability, grounded in time and place.\u201d   <\/p>\n\n<p class=\"wp-block-paragraph\">In Mexico, the range of applications is equally broad. Aliat Universidades, with more than 50,000 students, developed the <strong data-start=\"1658\" data-end=\"1681\">Empl\u00e9ate y Emprende<\/strong> program, which connects behavioral profiles with job opportunities and entrepreneurship projects. As Yuriria Mijares explains, \u201cEvery employability and entrepreneurship pathway is supported by the PDA Assessment, enabling students to take confident steps toward their professional development.\u201d<br data-start=\"2021\" data-end=\"2024\"\/>Meanwhile, Tecnol\u00f3gico de Monterrey brings the tool into the corporate world by integrating it into consulting services and executive programs. As Crist\u00f3bal Gait\u00e1n explains, \u201cBeyond identifying gaps, we aim to help organizations unlock their potential through objective data.\u201d  <\/p>\n\n<p class=\"wp-block-paragraph\">In Colombia, CES University uses the PDA Assessment during the final semesters of degree programs to prepare students for the transition into professional internships. In the words of Wilmer S\u00e1nchez, \u201cIt helps us predict behaviors and better prepare students to enter the job market.\u201d <\/p>\n\n<p class=\"wp-block-paragraph\">The cases shared confirm that behavioral analysis provides a competitive advantage for universities and organizations seeking to improve employability, leadership, and retention. At PDA, we offer scientifically validated and proven tools that are already making an impact in more than 50 countries. If you would like to bring these benefits to your institution, <a class=\"customize-unpreviewable\" href=\"https:\/\/www.pdainternational.net\/en\/contact\/\">get in touch with our team.<\/a>   <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The use of behavioral data in education is no longer a trend; it is a reality that directly impacts student employability. During PDA University\u2019s global webinar, \u201cLearning with Data: The New DNA of Education,\u201d leading universities shared how they are integrating tools such as the PDA Assessment to guide students in career orientation, leadership, and professional development. Moderated by Admin Ram\u00edrez (Territory Manager at PDA) and Ana Valera Rubio (Head of People Analytics at PDA), the event opened with a powerful message: \u201cEducation is transformed when we integrate data and purpose. Today, we will see this through real-world experiences from universities that are already making an impact on students and communities,\u201d said Admin Ram\u00edrez. The speakers\u2019 testimonials agreed that students\u2019 behavioral profiles offer universities and companies a strategic advantage: they make it possible to anticipate behaviors, personalize support, and improve the transition into the job market. Below, you can watch the full webinar, featuring all the testimonials and real-world cases shared by the speakers. Universities Applying Behavioral Data The use of behavioral data in education is already making a tangible impact at institutions worldwide. In Spain, for example, CEU San Pablo decided to include the PDA Assessment in its welcome pack from the very first day of classes, ensuring that every student begins their journey with a behavioral assessment to guide them.As \u00c1ngel Bartolom\u00e9, Vice-Rector for Students, explains, \u201cIt is a tool that supports each student throughout their degree and provides tutors and faculty with guidance to help prepare them for employment.\u201d In Argentina, these cases also reveal very different approaches. Torcuato Di Tella University uses the PDA Assessment within its Leadership Lab, where MBA and postgraduate students develop leadership and soft skills. Andrea Nieves, an executive coach, summarizes it as follows: \u201cWe use the PDA Assessment as a roadmap to help students identify their gaps and improve group collaboration.\u201dMeanwhile, the National University of C\u00f3rdoba takes a regional approach, analyzing behavioral profiles across municipalities to design academic pathways aligned with local production needs. Marcelo Conrero, Vice-Rector for Regional Development, describes it as \u201ceducation for real employability, grounded in time and place.\u201d In Mexico, the range of applications is equally broad. Aliat Universidades, with more than 50,000 students, developed the Empl\u00e9ate y Emprende program, which connects behavioral profiles with job opportunities and entrepreneurship projects. As Yuriria Mijares explains, \u201cEvery employability and entrepreneurship pathway is supported by the PDA Assessment, enabling students to take confident steps toward their professional development.\u201dMeanwhile, Tecnol\u00f3gico de Monterrey brings the tool into the corporate world by integrating it into consulting services and executive programs. As Crist\u00f3bal Gait\u00e1n explains, \u201cBeyond identifying gaps, we aim to help organizations unlock their potential through objective data.\u201d In Colombia, CES University uses the PDA Assessment during the final semesters of degree programs to prepare students for the transition into professional internships. In the words of Wilmer S\u00e1nchez, \u201cIt helps us predict behaviors and better prepare students to enter the job market.\u201d The cases shared confirm that behavioral analysis provides a competitive advantage for universities and organizations seeking to improve employability, leadership, and retention. At PDA, we offer scientifically validated and proven tools that are already making an impact in more than 50 countries. If you would like to bring these benefits to your institution, get in touch with our team.<\/p>\n","protected":false},"author":12,"featured_media":26100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"The use of behavioral data in education is no longer a trend; it is a reality that directly impacts student employability. During PDA University\u2019s global webinar, \u201cLearning with Data: The New DNA of Education,\u201d leading universities shared how they are integrating tools such as the PDA Assessment to guide students in career orientation, leadership, and professional development. Moderated by Admin Ram\u00edrez (Territory Manager at PDA) and Ana Valera Rubio (Head of People Analytics at PDA), the event opened with a powerful message: \u201cEducation is transformed when we integrate data and purpose.","_ayudawp_aiss_summary_provider":"extractive","_ayudawp_aiss_summary_hash":"5cfb7e81f00459288a9cf2a32e78e89433d7e58b","footnotes":""},"categories":[79],"tags":[],"class_list":["post-26101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recruitment-and-employability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Behavioral Data Is Transforming Higher Education and Employability - PDA International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdainternational.net\/en\/26101\/how-behavioral-data-is-transforming-higher-education-and-employability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Behavioral Data Is Transforming Higher Education and Employability\" \/>\n<meta property=\"og:description\" content=\"The use of behavioral data in education is no longer a trend; it is a reality that directly impacts student employability. During PDA University\u2019s global webinar, \u201cLearning with Data: The New DNA of Education,\u201d leading universities shared how they are integrating tools such as the PDA Assessment to guide students in career orientation, leadership, and professional development. Moderated by Admin Ram\u00edrez (Territory Manager at PDA) and Ana Valera Rubio (Head of People Analytics at PDA), the event opened with a powerful message: \u201cEducation is transformed when we integrate data and purpose. Today, we will see this through real-world experiences from universities that are already making an impact on students and communities,\u201d said Admin Ram\u00edrez. The speakers\u2019 testimonials agreed that students\u2019 behavioral profiles offer universities and companies a strategic advantage: they make it possible to anticipate behaviors, personalize support, and improve the transition into the job market. Below, you can watch the full webinar, featuring all the testimonials and real-world cases shared by the speakers. Universities Applying Behavioral Data The use of behavioral data in education is already making a tangible impact at institutions worldwide. In Spain, for example, CEU San Pablo decided to include the PDA Assessment in its welcome pack from the very first day of classes, ensuring that every student begins their journey with a behavioral assessment to guide them.As \u00c1ngel Bartolom\u00e9, Vice-Rector for Students, explains, \u201cIt is a tool that supports each student throughout their degree and provides tutors and faculty with guidance to help prepare them for employment.\u201d In Argentina, these cases also reveal very different approaches. Torcuato Di Tella University uses the PDA Assessment within its Leadership Lab, where MBA and postgraduate students develop leadership and soft skills. Andrea Nieves, an executive coach, summarizes it as follows: \u201cWe use the PDA Assessment as a roadmap to help students identify their gaps and improve group collaboration.\u201dMeanwhile, the National University of C\u00f3rdoba takes a regional approach, analyzing behavioral profiles across municipalities to design academic pathways aligned with local production needs. Marcelo Conrero, Vice-Rector for Regional Development, describes it as \u201ceducation for real employability, grounded in time and place.\u201d In Mexico, the range of applications is equally broad. Aliat Universidades, with more than 50,000 students, developed the Empl\u00e9ate y Emprende program, which connects behavioral profiles with job opportunities and entrepreneurship projects. As Yuriria Mijares explains, \u201cEvery employability and entrepreneurship pathway is supported by the PDA Assessment, enabling students to take confident steps toward their professional development.\u201dMeanwhile, Tecnol\u00f3gico de Monterrey brings the tool into the corporate world by integrating it into consulting services and executive programs. As Crist\u00f3bal Gait\u00e1n explains, \u201cBeyond identifying gaps, we aim to help organizations unlock their potential through objective data.\u201d In Colombia, CES University uses the PDA Assessment during the final semesters of degree programs to prepare students for the transition into professional internships. In the words of Wilmer S\u00e1nchez, \u201cIt helps us predict behaviors and better prepare students to enter the job market.\u201d The cases shared confirm that behavioral analysis provides a competitive advantage for universities and organizations seeking to improve employability, leadership, and retention. At PDA, we offer scientifically validated and proven tools that are already making an impact in more than 50 countries. If you would like to bring these benefits to your institution, get in touch with our team.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pdainternational.net\/en\/26101\/how-behavioral-data-is-transforming-higher-education-and-employability\/\" \/>\n<meta property=\"og:site_name\" content=\"PDA International\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-26T10:51:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-05T13:39:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pdainternational.net\/wp-content\/uploads\/2025\/09\/Blog-Wordpress-1300-x-600-px-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Silvina Groh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvina Groh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pdainternational.net\\\/en\\\/26101\\\/how-behavioral-data-is-transforming-higher-education-and-employability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pdainternational.net\\\/en\\\/26101\\\/how-behavioral-data-is-transforming-higher-education-and-employability\\\/\"},\"author\":{\"name\":\"Silvina Groh\",\"@id\":\"https:\\\/\\\/www.pdainternational.net\\\/en\\\/#\\\/schema\\\/person\\\/e69a20cf59008172368644f7fa3eb486\"},\"headline\":\"How Behavioral Data Is Transforming Higher Education and Employability\",\"datePublished\":\"2025-09-26T10:51:02+00:00\",\"dateModified\":\"2026-08-05T13:39:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pdainternational.net\\\/en\\\/26101\\\/how-behavioral-data-is-transforming-higher-education-and-employability\\\/\"},\"wordCount\":575,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.pdainternational.net\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pdainternational.net\\\/en\\\/26101\\\/how-behavioral-data-is-transforming-higher-education-and-employability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pdainternational.net\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Blog-Wordpress-1300-x-600-px-3.png\",\"articleSection\":[\"Competency Assessment\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.pdainternational.net\\\/en\\\/26101\\\/how-behavioral-data-is-transforming-higher-education-and-employability\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pdainternational.net\\\/en\\\/26101\\\/how-behavioral-data-is-transforming-higher-education-and-employability\\\/\",\"url\":\"https:\\\/\\\/www.pdainternational.net\\\/en\\\/26101\\\/how-behavioral-data-is-transforming-higher-education-and-employability\\\/\",\"name\":\"How Behavioral Data Is Transforming Higher Education and Employability - 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PDA International","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pdainternational.net\/en\/26101\/how-behavioral-data-is-transforming-higher-education-and-employability\/","og_locale":"en_US","og_type":"article","og_title":"How Behavioral Data Is Transforming Higher Education and Employability","og_description":"The use of behavioral data in education is no longer a trend; it is a reality that directly impacts student employability. During PDA University\u2019s global webinar, \u201cLearning with Data: The New DNA of Education,\u201d leading universities shared how they are integrating tools such as the PDA Assessment to guide students in career orientation, leadership, and professional development. Moderated by Admin Ram\u00edrez (Territory Manager at PDA) and Ana Valera Rubio (Head of People Analytics at PDA), the event opened with a powerful message: \u201cEducation is transformed when we integrate data and purpose. Today, we will see this through real-world experiences from universities that are already making an impact on students and communities,\u201d said Admin Ram\u00edrez. The speakers\u2019 testimonials agreed that students\u2019 behavioral profiles offer universities and companies a strategic advantage: they make it possible to anticipate behaviors, personalize support, and improve the transition into the job market. Below, you can watch the full webinar, featuring all the testimonials and real-world cases shared by the speakers. Universities Applying Behavioral Data The use of behavioral data in education is already making a tangible impact at institutions worldwide. In Spain, for example, CEU San Pablo decided to include the PDA Assessment in its welcome pack from the very first day of classes, ensuring that every student begins their journey with a behavioral assessment to guide them.As \u00c1ngel Bartolom\u00e9, Vice-Rector for Students, explains, \u201cIt is a tool that supports each student throughout their degree and provides tutors and faculty with guidance to help prepare them for employment.\u201d In Argentina, these cases also reveal very different approaches. Torcuato Di Tella University uses the PDA Assessment within its Leadership Lab, where MBA and postgraduate students develop leadership and soft skills. Andrea Nieves, an executive coach, summarizes it as follows: \u201cWe use the PDA Assessment as a roadmap to help students identify their gaps and improve group collaboration.\u201dMeanwhile, the National University of C\u00f3rdoba takes a regional approach, analyzing behavioral profiles across municipalities to design academic pathways aligned with local production needs. Marcelo Conrero, Vice-Rector for Regional Development, describes it as \u201ceducation for real employability, grounded in time and place.\u201d In Mexico, the range of applications is equally broad. Aliat Universidades, with more than 50,000 students, developed the Empl\u00e9ate y Emprende program, which connects behavioral profiles with job opportunities and entrepreneurship projects. As Yuriria Mijares explains, \u201cEvery employability and entrepreneurship pathway is supported by the PDA Assessment, enabling students to take confident steps toward their professional development.\u201dMeanwhile, Tecnol\u00f3gico de Monterrey brings the tool into the corporate world by integrating it into consulting services and executive programs. As Crist\u00f3bal Gait\u00e1n explains, \u201cBeyond identifying gaps, we aim to help organizations unlock their potential through objective data.\u201d In Colombia, CES University uses the PDA Assessment during the final semesters of degree programs to prepare students for the transition into professional internships. In the words of Wilmer S\u00e1nchez, \u201cIt helps us predict behaviors and better prepare students to enter the job market.\u201d The cases shared confirm that behavioral analysis provides a competitive advantage for universities and organizations seeking to improve employability, leadership, and retention. At PDA, we offer scientifically validated and proven tools that are already making an impact in more than 50 countries. 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