How Banco Macro unified teams and culture
Banco Macro, the private bank with the most branches in Argentina, has more than 7,900 employees and 500 service points.
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Challenge
Integrating teams with different cultures and working styles after the merger.
Solution
Easing the transition through behavioral analysis and integration workshops.
Impact
A unified culture, with well-prepared leaders and engaged employees.
Context
Uniting cultures, empowering teams: the integration challenge at Banco Macro
The merger between Banco Macro and Banco Itaú in Argentina was an organizational and human challenge, well beyond the corporate dimension. Integrating teams with different cultures, values, and ways of working required a strategic approach to ensure a smooth transition. The challenge involved building trust, aligning expectations, and minimizing resistance to change to ensure a frictionless integration. To achieve this, Banco Macro sought a solution that would strengthen team spirit and consolidate a unified corporate identity.
Strategy
Connecting people and empowering teams with PDA
With PDA’s support, Banco Macro implemented a comprehensive strategy to ease integration after the merger. Through workshops and behavioral analysis, the teams’ complementary strengths were identified and a culture of collaboration was fostered. Each employee took the PDA Assessment to strengthen their self-awareness and adaptation to change. Key leaders were also trained to ensure a sustained, effective integration process.
“The process with PCG has improved the team’s communication and enthusiasm, with a positive impact on sales. Through self-awareness techniques and an understanding of behavioral profiles, every team member trusts both their own abilities and those of their colleagues, surpassing monthly targets. We are confident we will sustain and exceed the double-digit growth achieved in recent years.”
Sebastián Kunckel, Sales & Marketing Manager
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